STAY WILD

In an era where development has erased the authenticity of most mountain towns, Jackson Hole, Wyoming is one of the last of its kind. The Stay Wild campaign celebrates the rugged beauty, adventurous spirit, and unvarnished culture of Jackson Hole, serving as a rallying cry to locals and an invitation to intrepid travelers.

Role: Writer

Press: Campaign / Teton Gravity Research / Snow Brains / Buckrail
Recognition: Clio Music - Best Use of Music in a Video - Bronze / The Webby Awards - Tourism - honoree / ADDYs (National) - Silver / The Show - Internet Commercial - Gold (2020)

Film & Campaign
CCO: Mike Caguin
GCD: Dustin Black
Art Director: Lydia Lee
Producer: John Borchardt

Music: “Wild Woman” by Sleep Machine
Production: Amon Barker / Apres Visuals
Editorial: Wolfgang

Fat Bike Collaboration
Design Director: Michael Seitz
Designer: Jacob Boie

Website
Designer: Cole Speiss
Creative Technologist: Charlie Hield
Digital Producer: Gina Latrell

“Wild Women”

For a town known for cowboys, we created a film celebrating its legacy of bold and fearless females.

PRINT

DIGITAL

Visit Jackson Hole x Otso Cycles Custom Fat Bike

To promote help winter tourism, we partnered with Otso Cycles for an unexpected collaboration: a custom-designed “Stay Wild” Voytek mountain hardtail fat bike.

We tapped Jackson Hole illustrator Tim Tomkinson to create a design that reflects the spirit of Jackson Hole.

Recognition: The Show - Promotional Items - Bronze (2019)

VisitJackson
Hole.com

We also relaunched VisitJacksonHole.com to capture the bold look and tone of "Stay Wild."

In addition to delivering the brand voice throughout the site, I wrote editorial profiles of influential locals.