I spent 2.5 years working on Cub Cadet. Here are some highlights.
Role: Writer/Creative
Master Brand :60 TV
In a category where advertising typically starts and ends with product specs and running footage, we helped Cub Cadet develop its first-ever brand platform: Unlocking Possible.
Director: Michael Geoghegan / Partizan
VFX: Pixel Farm
Editor: Carrie Shanahan / Pop-Up Post
Music: Marmoset
Recognition: The Show - National/Regional TV - Bronze
The Indestructible Press Release
How do you announce a new line of commercial mowers with the industry's thickest cutting deck? By creating a press release made out of triple-7-gauge steel and sending it to influencers and key dealers.
Press: AdWeek / PSFK
Recognition: Best of Show: B2B at The Show / National ADDY Awards - Silver
X-Series Snow Blowers "Snow Day" TV
Snow blowers are a means to an end. For Cub Cadet's X-Series line, we brought a human story to what's typically :30 of man-versus-winter.
Director: Marc Andre Debruyne
Editorial: Ditch
"Dad's Day" Digital Spots
Father's Day brings a big sales event for Cub Cadet. While local dealer ads run hard working messages, we used a little dad humor to create word of mouth for a sale on something fathers actually want.
Recognition: The Show - Internet Commercials - Bronze (2018)
Ultima Series “Step Up" Social Videos
When the brand launched a new lineup of zero-turn riding mowers, it lacked a singular innovation. Instead, it offered a slew of small enhancements over previous models. We touted these “step ups” as the sum of a greater all-around mowing experience.
Credits (all):
CCO: Mike Caguin
GCD: John Neerland
ACD/Art Director: Adam St. John
Strategy Director: Carolyn Ahlstrom
Producer: John Borchardt
Role: Writer/Creative
Master Brand :60 TV
In a category where advertising typically starts and ends with product specs and running footage, we helped Cub Cadet develop its first-ever brand platform: Unlocking Possible.
Director: Michael Geoghegan / Partizan
VFX: Pixel Farm
Editor: Carrie Shanahan / Pop-Up Post
Music: Marmoset
Recognition: The Show - National/Regional TV - Bronze
The Indestructible Press Release
How do you announce a new line of commercial mowers with the industry's thickest cutting deck? By creating a press release made out of triple-7-gauge steel and sending it to influencers and key dealers.
Press: AdWeek / PSFK
Recognition: Best of Show: B2B at The Show / National ADDY Awards - Silver
X-Series Snow Blowers "Snow Day" TV
Snow blowers are a means to an end. For Cub Cadet's X-Series line, we brought a human story to what's typically :30 of man-versus-winter.
Director: Marc Andre Debruyne
Editorial: Ditch
"Dad's Day" Digital Spots
Father's Day brings a big sales event for Cub Cadet. While local dealer ads run hard working messages, we used a little dad humor to create word of mouth for a sale on something fathers actually want.
Recognition: The Show - Internet Commercials - Bronze (2018)
Ultima Series “Step Up" Social Videos
When the brand launched a new lineup of zero-turn riding mowers, it lacked a singular innovation. Instead, it offered a slew of small enhancements over previous models. We touted these “step ups” as the sum of a greater all-around mowing experience.
Credits (all):
CCO: Mike Caguin
GCD: John Neerland
ACD/Art Director: Adam St. John
Strategy Director: Carolyn Ahlstrom
Producer: John Borchardt