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Eric Hansen  Creative Director // Writer 
When MLS teams returned to the field but fans couldn't be there to cheer, league sponsor Heineken 0.0 wanted to engage fans at home. With Stadium in a Box, we brought the stadium experience to the living rooms of 23 lucky soccer lovers with real seats pulled from MLS stadiums.

Role: Writer/Creative



Each limited edition crate included a real seat from the stadium of an MLS club, a Heineken 0.0 stadium suite fridge, stadium eats, and of course, Heineken 0.0 for some #CheersFromHome.


For a chance to win one of the 23 packages, fans simply had to share a #CheersFromHome on Twitter during the MLS is Back Tournament.


"The Pass" :15 social video


"Unboxing" social video



Press: Muse By Clio / AdAge Creativity Editor's Pick / AdAge / Adweek / Mobile Marketer / Fansided / VinePair
Recognition: Clio Sports - Bronze / The Show - multiple categories - Silver

ECD: Eric Husband
GCD: Derek Till
AD: Pete Zlebek
Social Strategist: Cece Porter
Producer: Laurel Osman
 
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