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Eric Hansen  Creative Director // Writer 
With a global pandemic prohibiting tailgating during the 2020 college football season, Dos Equis needed to get creative in engaging college football fans. Our answer: Save Our Saturdays, an activation that brought the tailgate straight to fans at home with deliveries of some most interesting tailgate gear.

Role: Writer/Creative


In key college markets, fans could simply text ‘SOS’ to a number for a chance at a visit from the Save Our Saturdays response team. Each delivery came with inventive original tailgating products, including a Seis-Foot Cooler and Dos-In-One Grill-and-Cornhole.


Promo Video w/ESPN’s Chris Fowler


Social 





Recognition: AdAge Creativity Editor's Pick / The Show - multiple categories - Silver, Bronze

ECD: Eric Husband
CD/Art Director: Derek Till
Art Director/Designer: Pete Zlebek
Social Strategist: Cece Porter
Producer: Laurel Osman
 
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