︎
Eric Hansen  Creative Director // Writer 
To insert Hormel Black Label Bacon into the college hoops tournament chatter, we took the court to the bacon. Hardcourt Smoked Black Label Bacon was the first bacon smoked with trim ends of March’s final floors.

Role: Creative Director

Launch video


The goods 
 For a true sports collectible experiece, we designed the giveaway kit and each component to feel like genuine sports memorabilia with details like a certificate of authenticity and ticket-esque coupons for more free bacon.



Promo site



Press: MediaPost, TrendHunter, Brand Innovators, Foodsided, Uni Watch
Recognition: The FAB Awards - Silver, The Show - Specialty Advertising; Social Media; Direct Mail - Silver

BBDO MW Team
CCO: Brock Davis
Senior Copywriter: Josh Gloe
Senior Art Director: Jake Carlsrud
Design Director: Ian Macallister
Strategy Director: Casey Gilford
Executive Producer: Peter McLarnan

FleishmanHillard Team
ECD: Dan Marguilis
SVP, Partner: Steve Hickok
SVP, Marketing: Annie Dubsky
 
You’ve reached the bottom, partner.
Running on Cargo