HEADLINES — Eric Hansen // Creative Director / Copywriter

Headlines are the essential arrows in a copywriter’s quiver. Here’s a collection of personal favorites penned by yours truly.

Schell’s Beer
Minnesotans are well acquainted with this 156-year-old German craft beer brand. So we used outdoor ads to keep the brand top-of-mind at peak times for beer sales.

Election Week

In the thick of a historically divisive election, the message clearly resonated. Social listening caught people sharing photos of the board to Facebook, Twitter, Instagram, and imgur.

Holidays

Summer

Fall/Oktoberfest

Recognition: The Show - OOH single - silver, OOH campaign - bronze (2016)

#LeaveSantaBeer social campaign
For Christmas, we extended the occasions messaging strategy to social with a sudsy spin on an old tradition.

Credits (all):
GCD: Derek Till
Design Director: Sam Soulek
Designer: Erik Herberg

Invisialign
When the leading maker of clear aligner treatment was looking to introduce a new product for kids, they tapped our team to develop the visual identity, tone of voice, and the launch idea for the sub-brand.

ECD: Laura Fegley
CD: Michelle Cherland
ACD/Art Director: Taylor Snyder

The SPAM Museum

Few brands have entire museums dedicated to them. But few brands are as interesting as SPAM. Here’s a few lines I wrote in a long-running series of highway billboards dedicated to getting folks to stop.

SPAM (from TIME’s Mad Men retro issue)

ECD: Brian Kroening
Designer/Illustrator: Jason Craig