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Eric Hansen  Group Creative Director // Writer 
Come late summer, fans begin to feel an around-the-clock urge to watch football. This is Football Fever. In turning a mirror on their insatiable hunger for pigskin, we reminded fans of the ultimate game day destination.

Role: Writer

Digital/Pre-roll :15s



 

Site experience


Fans took quick, game-like evaluations to receive their diagnosis. 


Every diagnosis came with a Fan Support Program — a guide to enjoying football at Buffalo Wild Wings.



Desktop banners


#WingWager
Alongside the Football Fever effort, B-Dubs had an opportunity to sponsor the Yahoo Fantasy Football app.
And yeah, banner ads generally suck. But most banners don’t let you bet 🍗 over a fantasy match.

Recognition: Webby Awards - Honoree

How It Works: When setting a lineup, contextual ads in the app called out the user by name, encouraging them to issue a friendly wager over their matchup.

After the selecting their wager, users were prompted to extend it by the tagging their opponent in a tweet.



Campaign
CD: Barrett Haroldson
Designer/Illustrator/Animator/Canadian Tuxedo Wearer: Andrew Beckman

#WingWager
ECD: Brian Ritchie
Senior Designer: Ollie Bauer
 
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