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Eric Hansen  Creative Director // Writer 
Nothing brings Americans together like a televised sporting event and a table full of delicious dips. And few things divide us as quickly as the subject of double-dipping. Enter Hormel Chili with a breakthrough innovation that could end the double-dip debate once and for all.

Role: Creative Director

Launch video


The chips




Promo site



Case study


Press: Little Black Book, USA Today, Yahoo, Trendhunter, Chewboom, Foodsided, Fast Food Club, Nerdbot, Dieline, WGN, KTLA
Recognition: The FAB Awards - Silver, The Show - Specialty Advertising Campaign; Direct Mail - Gold

CCO: Brock Davis
ACD/Writer: David Valento
Art Director: Tabitha Evans
Design Director: Ian Macallister
Producer: Katie Weigelt
Videographer/Editor: David Holmdahl
 
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