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Eric Hansen  Creative Director // Writer 
We all have those small annoyances in life where you just want to let loose with a cry of, “AH, NUTS!” But this is disparaging to nuts, and PLANTERS nuts are good. So, we taught America how to say the phrase as a positive.

Role: Creative Director






Paid Social

  

Print





Press: Muse by Clio - Ad of the Week, AdAge Creativity Editor’s Pick, AdAge Top 5 Food & Beverage Ideas, Little Black Book
Recognition: The FAB Awards - Integrated Campaign - Silver, The Show - TV Single - Gold; Integrated Campaign; Social campaign - Silver


Chief Creative Officer: Brock Davis
ACD/Writer: David Valento
Art Director: Bill Lee, Jake Carlsrud
Design Director: Ian McAllister
Strategy Director: Casey Gilford
Executive Producer: Peter McLarnan

Director: Harold Einstein / Dummy
Editorial: Sean Larange / Arcade
Color: Company 3
VFX & Finishing: The Mill

 
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