Edwards Desserts "Pi(e) Day" video
In the social space, every dessert brand attempts to grab a slice of holiday conversation. For a brand known for delicious frozen pies, we focused on Pi Day with a video that breaks down the esoteric holiday in a way everyone can understand.
Edwards Desserts "Pi(e) 101" from Eric Hansen on Vimeo.
Director: Kevin Horn
Executive Creative Director: Brock Davis
Assoc. Creative Director: Chad Nauta
SPAM retro print
In honor of Mad Men's return, Newsweek released a special 1960s issue, complete with retro ads. SPAM happened to be celebrating its 75th anniversary, making it the perfect brand to participate.
Recognition: Featured in the Graphis 2013 Advertising Annual
Art Director/Designer: Jason Craig
Moustache Run
Moustache Run is the Midwest's first Movember running event and one of the most popular races in the Twin Cities area. Since its inception, I've had a hand in branding the event, working with designer extraordinaire Anthony Capetta.
"A Victory Lap for Your 'Stache."
Como Zoo & Conservatory
Como Zoo is open to the public year-round. But every year attendance plummets after Labor Day. To lure people in during the autumn season, we took on Minnesota's greatest recreation competition — Mother Nature's fall colors.
Recognition: The Show Non-profit campaign - Bronze (2014)
Tree and leaf bag guerilla
Art Director: Kelly Gothier
SPAM Museum outdoor
In the town of Austin, Minnesota, there is a museum dedicated to all things SPAM. The brand runs a few billboards nearby to call attention to the marvel that awaits both genuine fans and lovers of the unusual. Here are a few I wrote for a refresh.
Red Bull Lollapalooza hang tags
Red Bull wanted to remind festivalgoers to grab a can to fuel a full day of rocking out. We created these hotel door hang tags to keep the brand top of mind and offer something else to help them enjoy the full day of music.
Design: SixSpeed